1. TV Networks' Scramble to Launch Nielsen Rivals Creates Measurement Mess  Variety
  2. Nielsen’s Defiant CEO Says Company Stands Ready to Count, Despite TV Network ‘Noise’  Variety
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TV networks have assembled a hodgepodge of new measurement alternatives to industry mainstay Nielsen, but advertisers remain cautious.TV networks have assembled a hodgepodge of new measurement alternatives to industry mainstay Nielsen, but advertisers remain cautious.

TV Networks Scramble to Launch Nielsen Rivals in Measurement Mess - Variety

Fragmentation and a rise in streaming prove challenging for counting cross-platform eyeballs.Fragmentation and a rise in streaming prove challenging for counting cross-platform eyeballs.

How Nielsen, Comscore and Samba TV Measured Up at NewFronts