1. Google’s ‘trust tokens’ are here to take cookies down a peg  The Verge
  2. Google Is Missing Out on the Covid E-Commerce Revolution  Bloomberg
  3. Google releases ‘Ads Transparency Spotlight’ extension, rolling out tweaked ‘About this ad’  9to5Google
  4. Will Google’s Ad Disclosure schema catch on?  Search Engine Land
  5. Google bids to make advertisements more transparent; launches several tools  Economic Times
  6. View Full coverage on Google News
Google has announced several features it says will provide its users with more information about its ads, as well as improve user privacy. The company says it’s trying to "increase transparency into how digital advertising works."It’s adding more information to its ads

Google’s ‘trust tokens’ are here to take cookies down a peg - The Verge

Bloomberg - Are you a robot?

It's among several initiatives the company is working on as privacy takes center stage.It's among several initiatives the company is working on as privacy takes center stage.

Will Google's Ad Disclosure schema catch on?

It's among several initiatives the company is working on as privacy takes center stage.

Will Google's Ad Disclosure schema catch on?

Over the coming months, a tweaked "About this ad" card is coming, while Google today unveiled an Ads Transparency Spotlight Chrome extension...Over the coming months, a tweaked "About this ad" card is coming, while Google today unveiled an Ads Transparency Spotlight Chrome extension...

Google tweaking 'About this ad,' 'Transparency Spotlight' tool - 9to5Google

Along with its existing feature of ‘Why this ad? the company, which corners a large chunk of the global digital advertising pie, is launching a tool called ‘About this ad, which will show users the verified name of the advertiser.Along with its existing feature of ‘Why this ad? the company, which corners a large chunk of the global digital advertising pie, is launching a tool called ‘About this ad, which will show users the verified name of the advertiser.

Google bids to make advertisements more transparent; launches several tools - The Economic Times

Stating that privacy is core to the company's work, Google said its vision is for a Stating that privacy is core to the company's work, Google said its vision is for a "thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected".

Google working on tools to improve user privacy in digital advertising - Moneycontrol.com